Gestalt psychology or gestaltism of the Berlin School is a theory of mind and brain positing that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies. The Gestalt effect refers to the form-forming capability of our senses, particularly with respect to the visual recognition of figures and whole forms instead of just a collection of simple lines and curves. In psychology, gestaltism is often opposed to structuralism and Wundt.
Next plc is a British retailer, with its headquarters in Enderby, Leicestershire, England. It is one of the United Kingdom's largest clothing retailers, number three behind Marks & Spencer and Philip Green's retail empire of Bhs and Arcadia Group.