Guy Laroche was a French fashion designer (16 July 1921 in La Rochelle, France – 17 February 1989) and founder of the eponymous company. Laroche began his career in millinery and, from 1949, Laroche worked for Jean Desses and eventually became his assistant. In 1955, he visited the U.S. to investigate new ready-to-wear manufacturing methods. 1956 or 1957, he founded a high-fashion atelier at 37 avenue Franklin Roosevelt, Paris.
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